Cadbury Case Study

Students need to write a formal business report with a length of 2000 words using 12 pt fonts and 1. 5 spacing. The report must be handed in Week 7 (refer to the due date stated above). Please do not only focus on the article and the texts in getting the answers. Students are advised to refer to at least four (4) academic journals, with additions of materials from newspapers, magazines and Internet websites in analyzing and interpreting the case study questions. They need to acknowledge any borrowed citations or any information under reference lists by using Harvard Referencing System (Please refer to Communication Skills Handbook). Your report must be submitted to Turnitin and cleared. The allowable percentage of match is 25%. Upon uploading, please exclude the table of content, reference and bibliography lists. Do not forget to  attach together the first page of the Turnitin digital receipt on top of the hardcopy of your assignment. PLEASE DO NOT SHARE YOUR ANSWERS AND REFERENCES WITH YOUR FRIENDS. ASSIGNMENTS WITH HIGH PERCENTAGE OF MATCH (BASED ON TURNITIN REPORT) WILL BE PENALIZED! Sample of a Business Report (with word limits as an approximate guide for each section) Declaration Form† Cover Page (can be downloaded from ELearn) Turnitin digital receipt (first page) Cover Page †¢ Report Title: Individual Case Study – â€Å"Chocolate consumers feel guilty for the wrong reasons† †¢ Prepared for: Name of Lecturer Tutor Victoria University †¢ Prepared/Written by:Student Name VU ID No. †¢ Date of Submission: †¢ Tutorial Group: Executive Summary †¢ Inclusive of the:Introduction of the report Content of the report Conclusion and recommendations of the report †¢ Should be written only after analysis is completed. †¢ Do not repeat by using the same sentences and words as the ones used in the report. †¢ Must spell out and explain the summary instead of just â€Å"out-lining† it. Should not be exceeding one page length and paragraphing is encouraged. †¢ Guide – Approximate word count = 300 – 400 Table of Contents †¢ Titles and subtitles †¢ Page numbers †¢ Appendices (if attached) †¢ Must be typed and not handwritten 1. 0 Introduction (Must include thes e four main components) †¢ Purpose of writing the report †¢ Short summary of the case study †¢ Relevant marketing theory definition and explanation (Briefly) †¢ Guide – Approximate word count =300 – 400 (Make use of paragraphs) 2. 0 Problems/issues Identification 3. 0 Analysis †¢ No Assumptions and No own opinions! Only proven facts will be accepted. Every statement made must be referenced and listed under bibliography page and reference list. †¢ Do not use â€Å"I†, â€Å"We† when writing reports. Do not personalize the report but instead use third party language. †¢ Guide – Approximate word count =500 – 600 4. 0 Recommendations/Choices of solutions †¢ List the courses of action, which, the writer, think, is the most appropriate to the firm †¢ Be specific and not general in giving suggestions. †¢ Must be related to the facts mentioned in the case study article. †¢ Guide – Approximate word count =400 . 0 Conclusion †¢ Brief presentation of the major findings that have been discovered within the content of the report. (Do not repeat the things you have mentioned in the content because a summary IS NOT a conclusion! ) †¢ Guide – Approximate word count =200 List of References †¢ The reference list at the end of the report should be alphabetically ordered. †¢ You are required to refer to at least 4 academic journal articles and also to some numbers of texts, magazine/newspaper articles and websites. (Please refer to the Communication Skills Handbook on how to write referencing) IMPORTANT NOTE! YOU CAN ONLY USE THE ACADEMIC JOURNALS, WHICH CAN BE OBTAINED FROM DATABASES LIKE EBSCOHOST, EMERALD AND ETC. PLEASE REFER TO THE REFERENCE LIBRARIAN FOR FURTHER DETAILS. YOU CANNOT SEARCH FOR THESE MATERIALS USING WIKIPEDIA, GOOGLE OR YAHOO SEARCH. Appendices (optional) †¢ Should be kept at minimum †¢ If it is so detailed and long, put it into the content of report †¢ Give each appendix a number and a title and enter it into the Table of Contents †¢ Do not put in any of the journal articles that you have used for your report Note: 1. Students are to write using formal, business-like tone for this report. This means there should be no usage of â€Å"I†, â€Å"We†, and â€Å"You† in this report. 2. They are also encouraged to write clear and concise expression of English language. 3. There should be a logical flow of sequence. 4. The report should also be free from excessive spelling and grammatical errors. Hence, before submission, proofreading must be done. 5. Please also write the word count at the end of the report (after the conclusion section). INTRODUCTION TO MARKETING (BHO 1171) Individual Case Study (15%) Marking Sheet Semester 2, 2012 CRITERION |Very Good |Good |Satisfactory (met min. |Inadequate |Not addressed / Weak |Mark | | | | |requirements) | | | | |Introduction and |The issue/problem chosen is |The issue/problem chosen is |The issue/problem chosen is |The issue/problem chosen has |The ssue/problem is not |/2 | |problem/issue identification |appropriate and is clearly stated in| appropriate with elaboration |appropriate |limited relevance |identified | | |(2%) |the assignment with justification | | | | | | |Problem analysis and | |Can analyse a range of |Can evaluate the reliability of |Can analyse a limited range of |Fails to analyse information. /5 | |justification (5%) |Can critically review evidence and |information, select appropriate|information using defined |information. Limited only |Fails to evaluate or use | | | |analyse situations using a wide |techniques of evaluation. |techniques. Has given a factual |partially accurate evaluation of |techniques of evaluation, or | | | |range of techniques appropriate to |Appropriate issue/problem is |/or conceptual knowledge base |information using defined |evaluations are totally invalid | | | |the topic. Thorough explanation of |explained and analysed | |techniques | | | | |the chosen issue/problem and is well| | | | | | | |analysed | | | | | | |Formulation of alternatives |Recommendations with reliability, |Clearly explained |Relevant recommendations made |Vague recommendations, limited |No recommendations or are |/3 | |or possible solutions and |validity significance |recommendations which relate | |solutions |obscured by poor mechanics | | |recommendations (3%) | |closely to the case | | | | | | |Fluent writing style appropriate to |Language fluent. Grammar |Language mainly fluent. Grammar |Meaning apparent, but language |Meaning unclear /or grammar |/2 | |English expression |document. Grammar spelling |spelling accurate |spelling mainly accurate |not always fluent. Grammar /or |/or spelling contain frequent | | |(sentence/paragraph |accurate | | |spelling contain errors |errors | | |construction, spelling, | | | | | | | |grammar and punctuation) (2%)| | | | | | | |Use of relevant references | |Demonstrates wide range of |Uses some appropriate literature |Uses only very limited |Fails to use relevant literature|/3 | |and referencing in written |Demonstrates wide range of reading |reading from a variety of |material in the assignment. |appropriate literature material |material in the assignment. | | |report (3%) |including from academic peer |credible sources. Referencing |Referencing is mainly accurate. |in the assignment. Some attempt |Referencing is absent/ | | | |reviewed journals in the appropriate|is mainly accurate | |at referencing. unsystematic | | | |area. Referencing is consistently | | | | | | | |accurate both within at end of | | | | | | | |document | | | | | | ———————– TOTAL: /15

Plate tectonics (earthquakes and volcanoes) Essay

Plate tectonics (earthquakes and volcanoes) - Essay Example In that case oceans filled the areas between the created new sub-continents. Also, the land mass moves apart continuously as it rides on its plate till it reached a place that resides now. The said continents are still on the move to currently. The occurrence of plate tectonics has not been known exactly what drives despite the existence of theories. From one of the theory, it mentions that the convection that exist within the earth’s mantle pushes the plate in much similar way as air heated by our bodies as it rises upward and gets deflected sideways once it reaches the ceiling. From another theory, it associates gravity with the pulling of the older, colder and the heavier ocean floor forces than that newer and lighter seafloor. Plate tectonics activity occurs at four types of boundaries. They include the divergent boundaries where new crust is created, convergent boundaries have its crust consumed, collision boundaries have its land masses colliding whereas the transform bo undaries has its later sliding against each other (Conrad &Lithgow 13). Plate tectonics occurred from the theory that was first initiated in the early 20th century by a meteorologist named Alfred Wegener. In the year 1912, Wegener identified that the coastlines of both the east coast of South America and west coast of Africa were in a position to fit together like the common jigsaw puzzle. From further examination of the globe, it revealed that all of the earth continents fitted together in a way. At that instance, Wegener suggested that all continents in one time connected in single supercontinents called Pangaea. The researcher believed that the continents gradually drifted apart around 300 million years ago. In 1929 Arthur Holmes, who was a British geologist came up with the theory of thermal convection that explained the movement of the earth’s continent (Conrad &Lithgow

Life Of Goebbels And His Propaganda Essay Example | Topics and Well Written Essays - 1000 words

Life Of Goebbels And His Propaganda - Essay Example Goebbels believed that the Jews were an obstacle to Germans success and that Jews refused to be real Germans. With all these intrigues, Goebbels was fed up with life and did not see the need to even get up from bed to work at a job that could not satisfy his needs. His political career begun in Sep 27th, 1924 when he started to write about political and cultural issues affecting the people of German, and in this case, the Germans themselves. National Socialism is what he advocated for because he was of the opinion that traditional religions played no role in deliberating Germans from slavery and political divide. Nevertheless, his journey to make things work out was met with challenges. For instance, in 1928, he was accused of being a homosexual; something he claims was just propaganda to disrupt his efforts of liberating the people of German. Points of interest Determination- With many deliberations on the journey of Goebbels and his fight for Germs liberation, it is apparent that b ravely was in him and that he could not stop at any anything less than the victory of his people and his party. Propaganda- In addition, the use of propaganda seems to have been the game of the day as political battles heavily relied on it. The impersonation was a great trait that made Hitler popular especially due to his powerful speeches. His facial expressions and gestures were some of the tactics Goebbels admits to having admired most from him. Goebbels believed in using every means possible to acquire political and cultural victory on what he believed was the foundation of the good life to all Germans. Arguments Although Goebbels was a powerful political and cultural activist, there is some aspect of lack of realism and abuse of human rights. Goebbels advocated for war in order to win political supremacy.